Forensic SEO by CWS
Every small business owner has been in this situation:
You find a Search Engine Optimizer, and they give you a price… lets say $1000 a month.
They explain that although you should expect the greatest results ever, its going to take a few months.
Fast forward a year: You’re out of $12k, nobody seems to be answering the phone, and your “rep” has changed three times. In fact, you’re not even sure who your rep is anymore.
Every time you ask how your ranking is doing, you get the runaround, or at best you get a keyword tracking report that makes no sense. Half of these keywords that are supposedly doing well aren’t even the important ones. You’re a pest control company, why are you ranking for power washing? You don’t do that.
So, you get recommended to another SEO. After fighting to cancel your contract with the old guy, the new guy tells you “This website is a mess, and they didn’t do any off page SEO. I can build you a new website for $10k, and fix your SEO for $1500 a month”.
So, you pay them, and a year later the whole process starts over, except now you have another clunker website that doesn’t rank… and you’ve been weaseled out of $38000 in the last two years.